January Course Information - 2010

Several on-line business courses are scheduled for January 2010 Session.  Course descriptions are provided below. 

On-Campus Course

BUAD 289A        Thought Leadership:  Marketing Ideas Through Integrated Media

                             Instructor:  Mr. Dana Van den Heuvel (contact Dr. Wolfgang Grassl for more information)

The course focuses on the marketing of ideas to gain "thought leadership" at a rapid pace by using new electronic media.  The course covers the development and implementation of campaigns to spread messages for various purposes (fundraising campaigns, political mobilization, promotion of products and ideas, etc.) by using networks.  Pre-requisites:  Junior or Senior standing.  Satisifies Marketing Concentration elective.

BUAD 142         Computer Applications      Contact:  Professor Michael Gemignani

The course provides the flexibility to complete course objectives via the use of the Internet.  The only time students will be required to be on campus or arrange for a proctor during J-term is to complete the midterm and final.  Prior to the course, students will be required to complete an orientation session on campus.  The objectives of this course include developing an understanding of information technology, examining how IT is used to transform business, and refine and develop computer skills in areas such as spreadsheet, database concepts, and PowerPoint.  Pre-requisites:  Grade of "C" or better in MATH 114 or 115; or completion of MATH 124 or 131; or consent of instructor.

BUAD 289B     Entrepreneurship: New Venture Creation

                           Instructor:  Dr. Phil Beukema  (Course Information)

Business Administration

Phone: (920) 403-3083
Fax: (920) 403-4098
E-mail: busadmin@snc.edu