Business Administration
|
|
Business Administration course offerings
BUAD 142 Computer Applications in Business
This course focuses on the use of the computer in organizations. Students will develop models using applications such as spreadsheet and database and apply them to various situations. Students will explore various information systems topics such as expert systems, decision support systems and distributed database systems and how they are used in business applications. Prerequisite: Completion or placement in MATH 114 or above or concurrent registration. Fall and Spring semesters.
BUAD 230 Foundations of Management
This course introduces the management theories and methods that apply to business organizations in domestic or international environments: the principles of management or administrative approach, the quantitative or management science approach and the behavioral science or human relations approach. Emphasis is upon contingencies within a decisionmaking context. Ethical issues and total quality approaches are integrated throughout the course, as is the international scope of management. Prerequisite: sophomore standing. Fall and Spring semesters.
BUAD 256 Personal Finance
(
See Infrequently Offered Courses section of the college catalog)
BUAD 262 / IBLS 262 Introduction to International Business and Language Area Studies
The course will introduce students to the international business environment including the political, social, economic and cultural dimensions of foreign countries before they study abroad. Students are also expected to participate in the operation of Discoveries International, a not-for-profit corporation on campus managed by students. Prerequisite: sophomore standing, IBLAS or Business major. Fall semester.
BUAD 270 Marketing Concepts and Issues
Examines the role of marketing as a principal means for satisfying consumer needs and desires and promoting public welfare. Considers the marketing manager’s responsibilities and duties including product planning, selling and customer relations. The Marketing Concept is premised on the notion that customers and their needs are the central focus of a company. Fundamental marketing concepts to be discussed include: marketing myopia, segmentation, targeting, positioning and the marketing mix. Also explored are buyer behavior, market research and marketing globally. ECON 102 is recommended. Prerequisite: sophomore standing. Fall and Spring semesters.
BUAD 284 Statistics for Business and Economics
Introduction to the basic statistical concepts and techniques used to analyze data in business and economics. Covers descriptive and inferential statistics, probability and probability distributions, sampling and estimation, hypothesis testing, regression and correlation analysis and other selected topics. Includes statistical software applications. Prerequisite: MATH 114 or 115 or 124 or 131. (MATH 115 or 124 for Business Majors). Fall and Spring semesters.
BUAD 333 Operations Management
This course is a survey of relevant quantitative techniques and decision support systems for use in managerial decision support systems, all within the context of a total quality management and operations environment. Topics include broad-based descriptions of models and quantitative techniques and actual applications and manipulations of various quantitative models, through computer applications. Specific models such as forecasting, logistics and materials management, facility design and location, project management and control, resource allocation, waiting line, statistical process control and work measurement and design are presented. Prerequisites: BUAD 230 and BUAD 284. Spring semester.
BUAD 336 Introduction to Human Resource Management
This course focuses on the individual as the unit of analysis. Introduces the basic psychological issues of motivation, testing and the measurement of human potential and performance. Considers the personnel functions of human resource planning, job description and specification, recruitment, selection, equal employment opportunity, orientation and training, occupational health and safety, wage and salary compensation, fringe benefits, performance review and appraisal, discipline and separation. It studies the history and background of the labor movement, union organizational activities and contract negotiation and administration. Prerequisite: BUAD 230 and BUAD 284 (or concurrent registration). Fall semester.
BUAD 337 Behavior in Organizations
This behavioral course focuses on the micro-level of group behavior as a management concern. Topics include motivation of individuals and groups, group dynamics, leadership and influence processes, the exercise of social power and authority in groups, formal and informal organization and the social context of decision-making processes. Elements of behavioral theory and research are presented. Prerequisite: BUAD 230 or Instructor’s consent.
BUAD 338 Organizational Theory and Practice
This course focuses on the macro level of organization as a concern of management and elaborates upon the principles of management and the administrative approach to management. Topics include organizational goals, boundaries, size and structure; and the environmental factors and technological considerations that affect organizations. Bureaucratic, environmental and technological theories of organization; classical line, staff, functional and matrix organizational designs; and contemporary organic concepts are presented. Students learn to analyze the design of organizations and to assess the impact of such designs on the performance of the organizations. Prerequisite: BUAD 230 or Instructor’s consent.
BUAD 345 / CSCI 345 Business Applications Using Systems Analysis & Design
This course is designed to help students learn how to effectively manage information technology in business, see how information technology is used to transform businesses and further refine and develop individual computer skills that are associated with the use of information technology in organizations. The main focus will be on using system analysis and design principles and techniques. Prerequisite: BUAD 142 or CSCI 110 or Computer Science major. Fall semester odd years.
BUAD 350 Corporate Finance
As an introductory course in finance, this course acquaints students with the fundamental tools and concepts used in financial decision-making and financial management. In addition to an overview of the financial system, this course covers discounted cash flow analysis, financial ratio analysis, security valuation, risk and return, financial forecasting, capital budgeting, capital structure and other selected topics including international dimensions of finance. Prerequisites: ACCT 201 or 205, BUAD 284 or SSCI 224 or MATH 321 and ECON 102. Fall and Spring semesters.
BUAD 351 Investments
This course acquaints students with various types of investments, why individuals invest and how individuals invest. As such, the intent is to provide the fundamental concepts, theories and techniques of investing in financial assets including stocks, bonds, mutual funds and derivatives. The course also introduces students to the area of portfolio management. The global aspect of investing will also be discussed. This course provides the opportunity for students to experience “hands on” investing through managing an online portfolio of their own. Prerequisite: BUAD 350. Fall semester.
BUAD 352 Financial Institutions and Markets
This course will provide a conceptual and practical overview of financial institutions and markets. The student will study the financial management of bank and nonbank financial institutions. Emphasis will be placed on studying the major trends and problems faced by these institutions, both on a national and an international level. Attention will also be given to money and capital markets and to the role and determinants of interest rates. Prerequisite: BUAD 350. Spring semester, odd years.
BUAD 355 Advanced Financial Management
An in-depth analysis of the financial manager’s decision-making role. Through use of the case method, students are faced with realistic problems that permit them to apply financial theory as well as utilize and enhance the problem-solving skills developed in previous courses. Student groups prepare written case reports and make case presentations. Prerequisite: BUAD 350. Spring semester, even years.
BUAD 371 Sales Management
This course provides an integrated application of management and marketing principles to the corporate selling function. Concepts covered include: demand forecasting, production planning, sales quota and territory assignments, consumer behavior, selling techniques and sales force recruitment and supervision. Cases provide an integrative policy orientation to this course. Prerequisite: BUAD 270. Spring semester.
BUAD 372 Marketing Research
This course teaches that markets must be studied in their full economic, political, legal, social, cultural and environmental contexts; and that the marketing function requires a mature understanding of these factors. It coordinates two essential aspects of marketing research: the critical role of information in marketing decisions and the process of conducting a formal marketing project. Marketing information sources are discussed with emphasis on their use for evaluating sales potential, assigning sales quotas, estimating selling costs and other marketing activities. Students are required to write an original marketing research report. Prerequisites: BUAD 270 and BUAD 284 or MATH 321. Spring semester.
BUAD 374 Marketing Promotions
Marketing communications is an integral part of the marketing mix and must be integrated with the rest of the firm’s marketing efforts. Students will learn to integrate and coordinate the firm’s many communication channels to deliver a clear, consistent and compelling message about the organization and its offerings. This course examines the communication roles of the various promotional tools at our disposal, allowing students to have a better command of the promotion mix. The focus is on formulating and managing coordinated promotion strategies to build a strong brand identity. Prerequisite: BUAD 270. Fall semester.
BUAD 375 Consumer Behavior
This course concentrates on the psychological and sociological aspects of the marketing function. Topics include motivation, formation of tastes and preferences, choice making and the role of opinion leaders. Behavioral, cultural, social and demographic dimensions are emphasized as part of a coordinated effort to view the consumer as part of a total environment. May involve cases or research projects. Prerequisite: BUAD 270. Spring semester.
BUAD 390 Business Law
The student will study basic principles of law in the following areas: contracts, agencies, partnerships, corporations, labor and employment. Topics may include sales and product liability, commercial paper and banking, bankruptcy and securities regulations. Prerequisite: junior standing. Fall and Spring semesters.
BUAD 436 Advanced Human Resource Management
This course is about both the design and execution of human resource management. This course has two central themes: how to think systematically and strategically about aspects of managing the organization’s human resources and what really needs to be done to implement these policies and to achieve competitive advantage. It adopts the perspective of a general manager and addresses human resource topics (including reward systems, performance management, high-performance human resource systems, training and development, recruitment, retention, Equal Employment Opportunity laws, work-force diversity and union/ management relationships from a strategic perspective. Prerequisite: BUAD 336. Spring semester.
BUAD 468 and BUAD 469 / IBLS 468 and IBLS 469. IBLAS Senior Seminar 1 and 2 (two semesters)
These two capstone courses, required for all senior IBLAS majors, attempt to integrate the knowledge and skills derived from prerequisite courses in business, language, mathematics, political science and economics. The course format includes lectures, oral presentations by students, visitors, panel discussions, field trips and visits to conferences, case analyses and hands-on responsibility for the student-run import retailing operation, Discoveries International. Prerequisite: senior IBLAS major or Instructor consent. BUAD 468 fall semester and BUAD 469 spring semester. Prerequisite for BUAD 469: BUAD 468.
BUAD 471 Marketing Management and Strategy
This capstone course takes an analytical and a learning-by-doing approach to marketing with particular regard to strategic decisions. It deals with optimizing marketing management decisions by using quantitative tools. Among the issues covered are customer loyalty and relationship marketing, branding, product launch variables, pricing, promotion budgets and customer-segment analysis. At the center of the course is the development of a hands-on semester project. Prerequisite: BUAD 270. Fall semester.
BUAD 485 Strategic Management Seminar
An integrated approach to strategic decision-making is taken through the use of case studies, simulations and role-playing. Emphasis is placed on synthesizing the knowledge and skills derived from accounting, economics, finance, marketing and management courses. Prerequisites: ACCT 206 or 315, BUAD 230, 270, 350 and senior standing. Fall and Spring semesters.
BUAD 486 Small Business Ventures
(
See Infrequently Offered Courses section of the college catalog)
BUAD 489 Special Topics
This is a seminar course offered whenever a mutual interest in a more specialized topic in Business Administration exists for a member of the faculty and a sufficient number of students.
BUAD 490 Independent Study
Individual study of an approved topic in business under the direction of a business faculty member. Permits faculty and students to explore together some subject of special or personal interest. Reading, tutorial discussion and written work are required. Prerequisite: Instructor’s consent and approval of Associate Dean of Social Science.
BUAD 492 Directed Research
Qualified students may perform business research projects under the supervision of a business faculty member. Prerequisite: Instructor’s consent and approval of Associate Dean of Social Science.
BUAD 494 Internship
Appropriate work experience with business firms or government agencies may be undertaken for course credit when directly related to the educational goals of the student. The work done or a description of the field experience is not sufficient for academic credit; there must also be evidence of reflective analysis and interpretation of the experience which relates it to the basic theory in related areas. Students must submit an Internship Course Application to the Director of Business to be approved for academic credit before registration in the course. Note that the summer offering of this course is done electronically. Prerequisite: Director of Business consent (junior or senior standing; business/accounting/IBLAS major, 2.5 cumulative GPA. Additionally, 150 hours or more of work are required during the course.
For a description of ACCT courses, see section on accounting.
-
|
|
