Our program builds on St. Norbert’s liberal arts tradition, bringing intellectual rigor to the development of your managerial skills.

Business Administration Course Offerings

BUAD 142 Computer Applications in Business
This course focuses on the use of computers in organizations. You will examine how information technology can be used in business. Specifically this course will: 1) help you learn how to effectively manage information technology in business; 2) help you see how information technology is used to transform the business; and 3) help you further refine and develop individual computer skills that are associated with the use of information technology in organizations. Prerequisite: completion or placement in MATH 115 or above or concurrent registration.

BUAD 230 Foundations of Management
This course introduces the management theories and methods that apply to business organizations in domestic or international environments: the principles of manage mentor administrative approach, the quantitative or management science approach and the behavioral science or human relations approach. Emphasis is on contingencies within a decision-making context. Ethical issues and total quality approaches are integrated throughout the course, as is the international scope of management. Prerequisite: sophomore standing.

BUAD 256 Personal Finance
(See Infrequently Offered Courses section of the catalog.)

BUAD 262 / IBLS 262 Introduction toInternational Business and Language Area Studies
The course will introduce you to the international business environment, including the political, social, economic and cultural dimensions of foreign countries, before you study abroad. You will also be expected to participate in the operation of Discoveries International, a not-for-profit corporation on campus managed by students. Prerequisites: sophomore standing, IBLAS or business major. Fall semester.

BUAD 270 Marketing Concepts and Issues
Introduction to marketing as an essential business function. Covers the role of marketing in companies, the marketing mix and its management, and selected platforms such as marketing internationally and on the internet. Emphasizes responsible decision making within regard to various constituents. Prerequisite: sophomore standing.

BUAD 273 Social Media Marketing
This course deals, in theory and practice, with the development and technological implementation of campaigns to spread messages by using networks. The course focuses on the marketing of ideas to gain thought leadership at a rapid pace by using new electronic media. It covers the foundations of this form of marketing in microeconomics and psychology, the basic mathematical principles on which it relies, the techniques of management, marketing and communication it uses, and the tools of information technology that facilitate its success. Prerequisite: junior standing.

BUAD 284 Statistics for Business and Economics
Introduction to the basic statistical concepts and techniques used to analyze data in business and economics. Covers descriptive and inferential statistics, probability and probability distributions, sampling and estimation, hypothesis testing, regression and correlation analysis, and other selected topics. Includes statistical software applications. Prerequisite: MATH 124 or MATH 131.

BUAD 333 Operations Management
This course is a survey of relevant quantitative techniques and decision-support systems for use in managerial decision-support systems, all within the context of a total-quality-management and a supply-chain-operations context. Topics include broad-based descriptions of models and quantitative techniques and actual applications and manipulations of various quantitative models through computer applications. Specific models such as forecasting, logistics and materials management, facility design and location, project management and control, resource allocation, waiting line, statistical process control and work measurement, simulation and design are presented. Prerequisites: BUAD 230, BUAD 284, ACCT 206 or ACCT 315. Alternate years.

BUAD 336 Introduction to Human Resource Management
This course focuses on the individual as the unit of analysis. Introduces the basic psychological issues of motivation, testing and the measurement of human potential and performance. Considers the personnel functions of human resource planning, job description and specification, recruitment, selection, Equal Employment Opportunity, orientation and training, occupational health and safety, wage and salary compensation, fringe benefits, performance review and appraisal, discipline and separation. It studies the history and background of the labor movement, union organizational activities, and contract negotiation and administration. Prerequisites: BUAD 230, BUAD 284. Corequisite: ACCT 206 or ACCT 315. Fall semester.

BUAD 337 Behavior in Organizations
This behavioral course focuses on the micro level of group behavior as a management concern. Topics include motivation of individuals and groups, group dynamics, leadership and influence processes, the exercise of social power and authority in groups, formal and informal organization, and the social and ethical context of decision-making processes. Elements of behavioral theory and research are presented. Prerequisite: BUAD 230, BUAD 284, ACCT 206 or ACCT 315.

BUAD 338 Organizational Theory and Practice
This course focuses on the macro level of organization as a concern of management and elaborates upon the principles of management and the administrative approach to management. Topics include organizational goals, boundaries, size and structure, and the environmental factors and technological considerations that affect organizations. It also presents bureaucratic, environmental and technological theories of organization; classical line, staff, functional and matrix organizational designs; and contemporary organic concepts. Students learn to analyze the design of organizations and to assess the impact of such designs on the performance of the organizations. Prerequisite: BUAD 230 or instructor’s consent.

BUAD 345 / CSCI 345 Business Applications Using Systems Analysis and Design
This course is designed to provide you with an understanding of systems analysis and design in business applications. Once you've completed this course, you should be able to: identify and analyze business problems and create solutions using systems analysis and design techniques; evaluate and choose appropriate software tools; and create design documents that can be used to implement the system. Students will also learn about user interface design, database design, systems architecture and implementation, systems operation, support and security. Prerequisite: BUAD 142 or computer science major. Alternate years.

BUAD 350 Corporate Finance
As an introductory course in finance, this course acquaints you with the fundamental tools and concepts used in financial decision making and financial management. In addition to an overview of the financial system, it covers discounted cash flow analysis, financial ratio analysis, security valuation, risk and return, financial forecasting, capital budgeting, capital structure and other selected topics including international dimensions of finance. Prerequisites: ACCT 206 or ACCT 315, BUAD 284 or SSCI 224 or MATH 321, ECON 102.

BUAD 351 Investments
This course acquaints students with various types of investments, why individuals invest, and how individuals invest. As such, the intent is to provide the fundamental concepts, theories and techniques of investing in financial assets including stocks, bonds, mutual funds and derivatives. The course also introduces students to the area of portfolio management. The global aspect of investing will also be discussed. This course provides the opportunity for students to experience hands-on investing through managing an online portfolio. Prerequisite: BUAD 350. Fall semester.

BUAD 352 Financial Institutions and Markets
This course will provide a conceptual and practical overview of financial institutions and markets. You will study the financial management of bank and nonbank financial institutions. Emphasis will be placed on studying the major trends and problems faced by these institutions, both on a national and an international level. Attention will also be given to money and capital markets and to the role and determinants of interest rates. Prerequisite or corequisite: BUAD 350. Spring semester.

BUAD 355 Advanced Financial Management
An in-depth analysis of the financial manager’s decision-making role. Through use of the case method, students are faced with realistic problems that permit them to apply financial theory as well as utilize and enhance the problem-solving skills developed in previous courses. Student groups prepare written case reports and make case presentations. Prerequisite: BUAD 350.

BUAD 371 Sales Management
This course provides an integrated application of management and marketing principles to the corporate selling function. Concepts covered include: demand forecasting, production planning, sales quota and territory assignments, consumer behavior, selling techniques, and sales force recruitment and supervision. Cases provide an integrative policy orientation to this course. Prerequisite: BUAD 270, BUAD 284, ACCT 206 or ACCT 315. Alternate years.

BUAD 372 Marketing Research
Introduction to marketing research as an essential marketing function. Covers the options and decisions to be made in finding problems, formulating research models, choosing research designs, collecting and evaluating data, and presenting results. The course consists of two integrated parts – learning about the institutions, tools and methods of marketing research and applying them to a practical research project. Prerequisites: BUAD 270, BUAD 284 or SSCI 246 or MATH 321. Spring semester. 

BUAD 374 Marketing Promotions
Introduction to promotions as an essential marketing function. Study of promotional tools such as advertising, sales promotion and public relations in the context of both traditional and electronic platforms. Both the development of promotion strategies and their implementation through various media are covered. Prerequisites: BUAD 270, BUAD 284 or SSCI 246 or MATH 321. Fall semester.

BUAD 375 Consumer Behavior
This course concentrates on the psychological and sociological aspects of the marketing function. Topics include motivation and formation of tastes. Prerequisite: ACCT 206 or ACCT 315, BUAD 284 or SSCI 224, ECON 102. Alternate years.

BUAD 390 Business Law
Students will study basic principles of law as it relates to business. Topics will include civil procedure, torts, contracts, agency, employment, partnerships and corporations. Prerequisite: junior standing.

BUAD 436 Advanced Human Resource Management
This course is about both the design and execution of human resource management. It has two central themes: how to think systematically and strategically about aspects of managing the organization’s human resources and what really needs to be done to implement these policies and to achieve competitive advantage. It adopts the perspective of a general manager and addresses human resource topics (including reward systems, performance management, high-performance human resource systems, training and development, recruitment, retention, Equal Employment Opportunity laws, work force diversity and union/management relationships from a strategic perspective). Prerequisite: BUAD 336. Alternate years.

BUAD 468 and BUAD 469 / IBLS 468 and IBLS 469, IBLS Senior Seminar 1 and IBLS Senior Seminar 2 (two semesters)
These two capstone courses, required for all senior IBLAS majors, attempt to integrate the knowledge and skills derived from prerequisite courses in business, language, mathematics, political science and economics. The course format includes: lectures; oral presentations by students; visitors; panel discussions; field trips and visits to conferences; case analyses; and hands-on responsibility for the student-run import retailing operation, Discoveries International. Prerequisite: Senior IBLAS major, global business concentration, or instructor consent. BUAD 468 fall semester and BUAD 469 spring semester. Prerequisite for BUAD 469: BUAD 468.

BUAD 471 Marketing Management and Strategy
This capstone course takes an analytical and learning-by-doing approach to marketing, with particular regard to strategic decisions. It deals with optimizing marketing management decisions by using quantitative tools. Among the issues covered are customer loyalty and relationship marketing, branding, product launch, pricing, promotion budgets and customer-segment analysis. At the center of the course is the development of a hands-on semester project. Prerequisites: BUAD 270, ACCT 206 or ACCT 315, BUAD 284. Fall semester.

BUAD 485 Strategic Management Seminar
An integrated approach to strategic decision making is taken through the use of such activities as case studies, simulations and role-playing. Emphasis is placed on synthesizing the knowledge and skills derived from accounting, economics, finance, marketing and management courses. Prerequisites: ACCT 206 or 315, BUAD 230, BUAD 270, BUAD 350 and senior standing.

BUAD 486 Small Business Ventures
(See Infrequently Offered Courses section of the catalog.)

BUAD 489 Special Topics
This is a seminar course offered whenever a mutual interest in a more specialized topic in business administration exists for a member of the faculty and a sufficient number of students.

BUAD 490 Independent Study
Individual study of an approved topic in business under the direction of a business faculty member. Permits faculty and students to explore together some subject of special or personal interest. Reading, tutorial discussion and written work are required. Prerequisite: instructor’s consent and approval of associate dean of social science.

BUAD 492 Directed Research
Qualified students may perform business research projects under the supervision of a business faculty member. Prerequisite: instructor’s consent and approval of associate dean of social science.

BUAD 494 Internship
Appropriate work experience with business firms or government agencies may be undertaken for course credit when directly related to the educational goals of the student. The work done or a description of the field experience is not sufficient for academic credit; there must also be evidence of reflective analysis and interpretation of the experience which relates it to the basic theory in related areas. Students must submit an internship course application to the director of business to be approved for academic credit before registering for the course. Note that the summer offering of this course is done electronically. Prerequisites: business or accounting major, instructor approval, ACCT 206 and BUAD 284.

For a description of ACCT courses, see section on accounting.