Dana VanDen Heuvel presently serves as the Director of Business Development at Pheedo, an RSS and weblog marketing solutions provider helping advertisers produce successful integrated RSS marketing campaigns.

Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Prior to Pheedo, Dana founded BlogSavant, one of the nation’s first weblog marketing consultancies, in which he is still active. Dana has also previously held roles in Internet marketing, salesforce automation and sales operations.

Recently, Dana was a featured speaker at the American Marketing Association’s Hot Topic series, "Blogs: Marketing Beyond the Website." He has also spoken at OMMA, PROMO, the Internet Retailer Conference, LesBlogs 2.0 in Paris, France and at dozens of other industry events. Dana is a regular contributor to a variety of industry publications and is often quoted on blogging, social media and Internet marketing trends in MarketingSherpa, Wisconsin Technology Network, Internet Retailer, Event Marketer, Sales and Marketing Management and other publications.

Dana graduated from St. Norbert College in 1999 with a degree in Business Administration. He is an adviser to the Northeast Wisconsin Technical College E-Business Program and sits on the board of directors for the Fox Valley Advertising Association. Dana is also very active in the Milwaukee Interactive Marketing Association and Green Bay Young Professional's Network. Dana's ruminations on internet marketing and a wide range of other topics can be found on his blog at www.danavan.net.