Video production services
Video production through the office of communications falls into one of two tracks: college communications or marketing communications.
Videos produced for college communications will often be initiated by the office of communications for use in tandem with the St. Norbert College Magazine, @St. Norbert e-newsletter or media releases. They also include coverage of official college events, b-roll for the archive and archival interviews.
Videos produced for marketing communications are productions initiated by a campus department or unit through the marketing planning process. These videos should be discussed with your project manager and then submitted via the online video request. Before a video is produced, it will be important to identify your target audience, distribution and promotion strategy and defined outcome.
Video production levels
The production level of a video refers to the desired level of quality. The appropriate level will be determined by considering the purpose, reach and budget of your video.
Level 1: Point, shoot and post
Minimal editing, added open and close with intro music
Time investment: 1-4 hrs.
Minimal lead time, 1 week production time
Level 2: First person interview
Moderated interviews, simple camera setup, minimal B-roll, moderate editing, natural light, canned music, limited titles, open/close
Time investment: 6-10 hrs.
2-3 weeks lead time, 2-3 weeks production time
Level 3: Multiple interview
Storyboarded production, multiple moderated interviews, multiple camera shots and setups, high-quality audio, scripted narration, extensive B-roll, extensive editing
Time investment: Multiple days
4-6 weeks lead time, 6-12 weeks production time
Level 4: Outsourced professional video production
Includes consultation, script writing, pre-production services, talent/models, makeup/hair, rough editing, titles, graphics, music tracks, voice-over, revision charges, final edit, expenses and travel.
Expect to pay $1,000-1,500 per 30 sec. of finished video.
Months of lead time and production time