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St. Norbert College to sponsor AFP webconference "Recession-Proof Your Annual Campaign"

From St. Norbert College, December 18, 2008
by Mike Counter,, (920) 403-3089

St. Norbert College is sponsoring the following AFP webconference: "Recession-Proof Your Annual Campaign"

This session focuses on high-payoff, cost-effective and creative strategies for achieving extraordinary fundraising results-in good times and bad. When the economy is slowing or in a slump, nonprofits must garner additional resources to fulfill their missions and, in many cases, respond to an increased demand for services. In good times, nonprofits want to move forward in achieving their most visionary aspirations.

Participants will learn the critical steps for designing and managing a significant and growing annual campaign. Just as important, development professionals will learn how to integrate a major gift initiative into the plan-one based on capital campaign principles-into the plan. In this fast-paced session, participants will learn how to recruit movers and shakers who will help identify, cultivate and successfully approach major gift prospects. Information presented will help assure that top priority, recession-proof activities are accomplished. Suggestions will also help fundraisers focus on dramatically increased expectations and results. Volunteers will join us as we say, "Let's have some fun and raise a lot more money."

Thursday, Jan. 15, 2009

11:45-12:00 Networking
12:00-1:30 Webconference, lunch will be provided
1:30-2:00 Group Discussion, facilitated by Dee Geurts-Bengtson, Director, St. Norbert Fund

Location: The Kress Inn conference room (located on the corner of Grant and Third, across from the F.K. Bemis Conference Center). Parking is available in the Kress Inn parking lot. For additional information or directions to the Kress Inn please visit For a campus map please visit

Cost: $30 (includes lunch)

Registration: The deadline to register for this webconference is Friday, Jan. 9, at 4 p.m. Register using our online registration form at Visa, MasterCard or check accepted. If you pay by check, your invoice will be attached to your confirmation. Please bring your check with a copy of your invoice to the webconference.

Target Audience: This webconference will be meaningful to fundraisers of all levels.

Learning Objectives:

Participants will:

1. Design and implement a comprehensive annual campaign that includes a highly effective major gift initiative
2. Stay focused on the priority actions needed to increase net contributed income
3. Recruit volunteers who will actually make their calls
4. "Recession-proof" your annual campaign
5. Overcome your organization's "poverty mentality" and raise pace-setting major gifts-on an annual basis

About the Presenter: Stanley Weinstein, ACFRE, EMBA has spent 42 years in the nonprofit sector. As a distinguished consultant and the president of Stanley Weinstein & Co., he has provided services for more than 300 nonprofit organizations nationwide. Weinstein's campaigns have resulted in numerous major gifts ranging from $50,000 to $50 million. In 2006, Mr. Weinstein was named AFP's "Outstanding Fundraising Professional." Stanley is the author of Capital Campaigns from the Ground Up published by John Wiley & Sons. The Complete Guide to Fundraising Management, Third Edition will be released by John Wiley & Sons in early 2009.

Please note that due to financial obligations incurred by St. Norbert College, no refunds will be issued for cancellations; however substitute persons are welcome to attend.