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St. Norbert College to sponsor AFP webconference "Introducing "Donor Touchpoint Management

From St. Norbert College, February 9, 2009
by Mike Counter,, (920) 403-3089

St. Norbert College is sponsoring the following AFP Webconference:Introducing "Donor Touchpoint Management"- A Marketing Approach to Donor Relations

The session will examine donor relations from a marketing perspective and will describe the interactions with the donor, including acknowledgement, recognition and stewardship, as a series of "touchpoints." With this approach, donor relations becomes the management of those interactions or touchpoints. The session will outline specific ways that touchpoints can be planned and managed and how the individuals involved with the donor, both in the development office and beyond, can participate in "touchpoint" management. "Donor Touchpoint Management" expands donor relations beyond the scope of acknowledgement and recognition and describes "everything that happens between asks."

Thursday, February 26, 2009

11:45-12:00 Networking
12:00-1:30 Webconference, lunch will be provided
1:30-2:00 Group Discussion, Facilitated by Nancy Malaczewski, Donor Relations Coordinator, St. Norbert College

Location: The Kress Inn Conference Room (located on the corner of Grant and Third, across from the F.K. Bemis Conference Center), parking in the Kress Inn parking lot. For additional information or directions to the Kress Inn please visit

Cost: $30 includes lunch

To register, go to Visa, MasterCard or Check accepted. If you pay by check, your invoice will be attached to your confirmation. Please bring your check with you to the webconference.

Deadline to register for this webconference is Friday, February 20 at 4:00 pm.

Target Audience: All levels

Learning Objectives:

Participants will:

1. What "Donor Touchpoint Management" means and how the term redefines donor relations
2. How to plan and manage "touchpoints" with donors
3. How to involve members of the development staff and others in the organization - including leadership volunteers - in planning and implementing "donor touchpoint management"
4. Ways to expand their existing donor relations programs by using the "donor touchpoint management" approach

About the Presenter: Janet Hedrick, CFRE, has over thirty years of experience as a consultant and development professional. She is a senior associate in the Washington, D.C., office of Bentz Whaley Flessner and is an active member of AFP and the Association for Healthcare Philanthropy (AHP). She is a frequent presenter at conferences and is the author of Essentials in Effective Donor Relations, scheduled for publication in early 2009.

Please note that due to financial obligations incurred by St. Norbert College, no refunds will be issued for cancellations; however substitute persons are welcome to attend.