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St. Norbert College to sponsor AFP webconference "Prospect Research: How to Use Philanthropy Data for the Most Effective Fundraising"

From St. Norbert College, August 17, 2009
by Mike Counter,, (920) 403-3089

St. Norbert College is sponsoring the following AFP web conference: "Prospect Research: How to Use Philanthropy Data for the Most Effective Fundraising"

Philanthropy data is critical to a strategic solicitation with a major gift prospect. All nonprofits and fundraising consultants should have access to the latest technologies and philanthropy data available. This session includes research fundamentals, advanced research and data mining/prospect identification (of current individual, corporate and foundation donors/prospects as well as new, external sources). Beginning or 'accidental' prospect researchers will learn how to quickly and easily find philanthropy data. Advanced fundraising professionals will become more efficient and effective researchers. Affinity, capacity, planned giving potential and non-donor matches will be discussed. Participants will also receive a complimentary prospect research workbook, a profile template and the opportunity to do independent hands-on research at a later date.

Wednesday, September 2, 2009

11:45-12:00 Networking
12:00-1:30 Web conference, lunch will be provided
1:30-2:00 Group discussion

Location: The Kress Inn conference room (located on the corner of Grant and Third, across from the F.K. Bemis Conference Center). Parking is available in the Kress Inn parking lot. For additional information or directions to the Kress Inn please visit For a campus map please visit

Cost: $30 (includes lunch)

Registration: The deadline to register for this web conference is Thursday, July 16, 2009 at 4 p.m. Register using our online registration form at Visa, MasterCard or check are accepted. If you pay by check, your invoice will be attached to your confirmation. Please bring your check with a copy of your invoice with you to the webconference.

Target audience: This web conference is intended for entry level, mid-level and senior level professionals.

Learning objectives:
Participants will learn about:

1. Prospecting: the goals of research -- identification, cultivation, solicitation and stewardship
2. Finding donors -- search specific individual, corporate and foundation examples
3. Understanding private foundation (990-PF) tax records
4. Keeping current with resources and trends including constituent exact-match screenings

About the presenter: Kathleen Rogers is director of strategic alliances for NOZA. Kathleen teams with nonprofits, fundraising consultants, AFP members and community organizations to benefit the nonprofit community by ensuring all have access to philanthropy data to build donor relationships and boost fundraising results. The architect of NOZA's web site design, new features, and beta test program, Kathleen brings customer feedback into NOZA and teams with customer relations and software engineering groups to ensure the site is easy to use and nonprofit customers are happy.

Please note that due to financial obligations incurred by St. Norbert College, no refunds will be issued for cancellations; however substitute persons are welcome to attend.