Marketing ServicesWe believe strongly in the mission of St. Norbert College and all that it has to offer students, the community and the world, and we want others to know about the value of the services our college provides. As part of our on-campus marketing steering group, members of the campus community with marketing dollars develop marketing plans for their respective campaigns and marketing efforts to share that information.
To ensure that all communications directed to our key audiences benefit from consistent design and message, St. Norbert College has established a policy for the development and preparation of campus publications (print and e-publications). This policy applies to all campus publications that are prepared for prospective students and their families, alumni, friends of the college and parents.
Image and Identity Development
Provide marketing and communications consultation to help members of the marketing steering group develop identities and messages for their products and services that are consistent with the overall image and identity of St. Norbert College and that meet the needs and expectations of their constituencies.
Strategic Marketing Consultation and Planning
Work with members of the marketing steering group to develop effective marketing plans, campaigns and tactics that are consistent with their identity and appropriate for their selected audiences.
Print Marketing Communications
Provide on-message writing and identity-directed design for print publications, including booklets, brochures, postcards, direct mailers, posters, invitations, flyers and specialty publications. Samples of print marketing projects are available in our online portfolio.
Website Design and Content Development
Responsible for the overall design of the college website and maintenance of the web style guide. Provide content and design for the main home page, the office of communications web pages and the general institutional web pages. Also assist in review, organization, content consultation, redesign and construction of websites to conform to the college's content-managed website.
Direct Marketing E-communications
Coordinate and provide copywriting and design for broadcast e-mail and other e-marketing communications. Provide reports to campus clients to measure the effectiveness of their e-communications.
Social Media Consultation and Implementation
Set up and maintain institutional social media accounts including the St. Norbert College Facebook, Twitter, Flickr, Pinterest and YouTube sites. Provide consultation and aid in the implementation of other department and unit social media sites.
Conceive and create video productions for St. Norbert College Magazine, The @St. Norbert e-newsletter and special college campaigns.
Graphic Identity Development and Guidelines
Maintain master files for the college identity marks, including the college logo, presidential seal and the Green Knight identity system. Provide the identity style guide and answer questions about use of identity marks, trademarks and changes or customizations. Fulfill identity graphic requests and provide assistance to vendors and other users of identity marks to ensure quality and consistency.
College Stationery System
Maintain the college’s authorized and standardized stationery system including letterhead and a variety of envelopes. Stationery orders are fulfilled twice each year to maintain cost efficiency.
College Business Cards System
Maintain the only authorized business-card system for design and ordering. The minimum order quantity is 500. Orders are accepted at any time but are fulfilled only after at least four orders are ready to be printed.
Advertising and Media Purchasing
Coordinate segmentation and buying for print advertising and provide copywriting and design services to publication specifications. Also assist with broadcast media buying and message development.
Marketing Copywriting and Editing
Assist with writing bound for external audiences and editorial services for written material. Ensure that all marketing communications are accurate, credible, conform to St. Norbert College style and are free from error.
Provide photography services with in-house assistance when possible and help arrange for professional photographers as needed.
Provide direction, negotiation and management for creative agencies, freelance writers, editors, designers and photographers.