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2010 Conference Schedule of Events
This schedule is preliminary and subject to change. Complete session and track details will be posted as they become available.
Day one: Wednesday, May 26, 2010 at St. Norbert College | Return to top
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7:30-9:00 a.m.
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Registration and Coffee
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Walter Lobby, Abbot Pennings Hall of Fine Arts |
9:00-9:15 a.m.
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Welcome and Introductions
Emcee: Michael Marsden, Dean of the College and Academic Vice President
Thomas Kunkel, President, St. Norbert College
Mark Murphy, President and CEO, Green Bay Packers
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Walter Theatre, Abbot Pennings Hall of Fine Arts |
9:15-10:15 a.m.
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 Opening Address
"Sport in American Society"
by Paul Tagliabue, Former Commissioner, National Football League
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Walter Theatre, Abbot Pennings Hall of Fine Arts |
10:30-11:45 a.m.
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Concurrent Session I
Economic Issues in Sports - Fort Howard Theatre
Session Chair: Eliot Elfner, Professor of Business Administration, St. Norbert College
How (and Why) Cities Need Sports and Culture for Economic Development
Mark S. Rosentraub, University of Michigan
The Eight Principles of the Microeconomics and Regulatory Future of Ticket Scalping, Ticket Brokers, and Secondary Ticket Markets
Stephen Happel and Marianne M. Jennings, Arizona State University
Strategic Planning in Collegiate Athletics
Barbara Bowers and Jeff Piette, Kahler-Slater
Michael Gillespie, Duke University
Philosophy and Ethics of Sports I - Cofrin 15
Session Chair: Joel Mann, Assistant Professor Philosophy, St. Norbert College
Fairness and Performance-Enhancing Technology at the “Asterisk” World Championships
Brad Partridge, Mayo Clinic
What’s Really Wrong with Performance-Enhancing Drugs?
A. David Kline, University of North Florida
Sports and Gender I - Bemis 20ABCD
Session Chair:
Karlyn Crowley, Associate Professor of English and Director of Women’s and Gender Studies, St. Norbert College
The Waters of Change: Is the Charles River a Social Divide In Our Culture?
Katherine Kenny, Skidmore College
Basketball Butches, Softball Lesbians, and Rugby Dykes: The Homosexualization of Female Athletes and the Gendering of Sport
Katherine Schweighofer, Indiana University
Beyond Gender Stereotypes: Women’s Sports and American Culture in the Twenty-First Century
Caroline Collins, Quincy University
Sports History - Cofrin 210
Session Chair: Sandra Odorzynski, Professor of Economics, St. Norbert College
Flower Children and Footballers: Connections Between Professional Football and the 1960s Counterculture
Jeff Ramsey, Marquette University
Mining Hidden Gems
Denis Crawford, Furious Who Publishing
The Lombardi Legacy: Thirty People Who Were Touched by Greatness
Dave Robinson, Green Bay Packers 1963-72 and Royce Boyle, Co-Authors
Sports Psychology I - Cofrin 11
Session Chair: Ashley Hill-Söderlund, Assistant Professor of Psychology, St. Norbert College
Sports and Humanitarian Athleticism
Chris Stout, ATI Physical Therapy, College of Medicine, University of Illinois at Chicago
Differences in Sport Spectatorship among College Students
Scott Nikolai, University of Wisconsin-Platteville
Fan Reaction to the Favre-Packer Split
Peter Weiss, St. Norbert College
Sociology of Sports I - Bemis 114CD
Session Chair: Don Maslinski, Director of Athletics Fundraising, St. Norbert College
Symbolic Immortality in Sports
Wib Leonard, Illinois State University
Star-Maker: Examining the Interaction Between Groups of Unequal Power Using an Experiential Activity
John Lubker, West Texas A&M University
Sports in the United States: The Relationship of Sport
Mark Vermillion, Wichita State University
Sports and Education - Bemis 114AB
Session Chair: Stephen Correia, Associate Professor of Education, St. Norbert College
Developing Educational Outreach Programs Using Academically-Based
Entertainment-Education (ABEE) Methodology: Leveraging the Power of the
Sports Franchise Brand to Empower Education
Michelle Simms, Texas A&M University
Character of Sports Figures: The Good, The Bad, and The Ugly
Christopher and Tynisha Meidl, St. Norbert College
Working with Youth in Sports
John Mayer, International Sports Professionals Association
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F.K. Bemis International Center and Austin E. Cofrin Hall
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12:00-1:15 p.m.
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Buffet Lunch
Emcee: Cliff Christl, Award-winning Sportswriter and Author
"Remembering Lombardi"
by The Rev. Dr. Rowland De Peaux, O.Praem.
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Sensenbrenner Memorial Union
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1:30-2:45 p.m.
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"Modern College Athletics: A View from the Top"
by Dr. Robert Kustra, President Boise State University
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Walter Theatre, Abbot Pennings Hall of Fine Arts
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2:45-3:15 p.m.
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Break
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Walter Lobby, Abbot Pennings Hall of Fine Arts |
3:15-4:30 p.m.
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Concurrent Session II
College Sports - Cofrin 210
Session Chair: Tim Bald, Director of Athletics and Physical Education, St. Norbert College
To Be a Real Student and an Athlete: The Development and Implementation of the NCAA Division III Philosophy
Lori L. Witt, Central College
Motivational Factors Involved in Making Contributions to Athletics: Exploring the Concepts at the Division I Level
Bob Biebel, St. Mary’s University
History of the Playboy All America Football Team
Gary Cole, Playboy Magazine
Philosophy and Ethics of Sports II - Fort Howard Theatre
Session Chair: Leanne Kent, Assistant Professor Philosophy, St. Norbert College
Fair Play, Cheating, and Reflective Endorsement
Melinda Rosenberg, University of North Carolina at Pembroke
Should We Hold the Professional Athlete Responsible for What He Does in Private?
Emilyn C. Haremza, Franciscan University of Steubenville
Sports and Gender II - Cofrin 15
Session Chair:
John Pennington, Professor of English, St. Norbert College
Navigating the Field: Unique Issues Faced by Female Sports Psychology Consultants
Jennifer Gapin, Barry University
Masculinity Socialization in Football: Implications for Student-Athlete Development On and Off the Field
Jesse Steinfeldt, Indiana University
Building the Body: Using Custom Car Culture to Teach Critical Theory
Ingrid Pruss, Western Connecticut State University
Sports Careers - Bemis 20ABCD
Session Chair: Eliot Elfner, Professor of Business Administration, St. Norbert College
Building Your Professional Practice in Sports
John Mayer, Andrew Teunis, and Justin E. Mayer International Sports Professionals Association
Establishing a Professional Practice in Sports
John Mayer, Andrew Teunis, and Justin E. Mayer International Sports Professionals Association
Discerning Your Identity as a Professional Specializing in Sports
John Mayer, Andrew Teunis, and Justin E. Mayer International Sports Professionals Association
Sports Psychology II - Bemis 114ABCD
Session Chair: Ashley Hill-Söderlund, Assistant Professor of Psychology, St. Norbert College
Mind-Body-Performance Training in Olympic Hopeful Athletes
Heather L. Dermyer, Northern Michigan University
An Empirical Investigation of Athletes in Crisis
Benjamin Kotenberg and Wesley J. Lind, Illinois State University
From Theory to Application: Coaching Effectiveness as a Way to Actualize the Team and Self
Missy L. Skurzewski, University of Wisconsin – Sheboygan, and Marian University
William V. Massey, University of Wisconsin - Milwaukee
From Glory Days - "100% of Professional Athletes Ultimately Experience Job Termination"
Kurt A. David, From Glory Days, LLC
Sociology of Sports II - Cofrin 11
Session Chair: Don Maslinski, Director of Athletics Fundraising, St. Norbert College
The Tribes of American Sports and Civil Religion
Craig A. Forney, Polomar College
The Relationship between Sport and Religion: The Views of Who Contributes More to the Development of Sportsmanship
Lee Woods, University of South Carolina
The Game Outside the Game: Sport as a Social Institution
Robert E. Washington and David Karen, Bryn Mawr College
Sacred Stick
Patty Loew, University of Wisconsin-Madison
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F.K. Bemis International Center and Austin E. Cofrin Hall |
5:00 p.m.
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Cocktails and Sports Photography Exhibition
Cash Bar
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Robert and Carol Bush Art Center
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6:30-8:30 p.m.
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Film Festival
Winner Screening I
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Fort Howard Theatre, F.K. Bemis International Center
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| Day two: Thursday May 27, 2010 at Lambeau Field | Return to top |
| 7:30 a.m.-4:00 p.m. |
Exhibitors Area Open
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Legends Prefunction |
| 7:30-8:30 a.m. |
Registration and Coffee |
Lambeau Field Atrium |
8:30-9:30 a.m.
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Sport Psychology Roundtable: "The Glory and Stress of NFL Players"
Betsy Mitchell, VP of Organizational/Staff Development, Green Bay Packers
Frank Cummings, Ph.D., President, Sport Psychology Consultants
Sara Hickmann, Ph.D., Clinical and Sport Psychologist, New York Jets
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Legends Club Room |
9:45-10:00 a.m.
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Break
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Legends Prefunction |
10:00-11:45 a.m.
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"Current Issues in Sports Law" Roundtable
Issues to be covered include: antitrust law, gambling, gender equity,
drug testing, social networking, and use of athlete likenesses.
Moderator: Attorney Paul M. Anderson, Associate Director, National Sports Law Institute, Marquette University Law School
Attorney Jaime Erickson, Assistant Director of Compliance and Internal Operations. Marquette University Athletics
Attorney Bill Miller, Assistant Professor, Health, Exercise
Science & Sport Management, University of Wisconsin – Parkside
Attorney Brent C. Moberg, Director of Compliance, University of Notre Dame Athletics
Attorney Justin W. Pollnow, Assistant Athletic Director for Compliance & Student Services, University of Wisconsin-Green Bay
Attorney Mike Sneathern, Associate Counsel, Milwaukee Bucks
Attorney Teddy Werner, Director of Business Operations, Milwaukee Brewers
Attorney Jason G. Wied, Vice President of Administration/General Counsel, Green Bay Packers
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Legends Club Room and MVP Private Boxes
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12:00-1:30 p.m.
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Buffet Lunch
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North Balcony
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12:30-4:00 p.m.
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Tours of Lambeau Field and Green Bay Packer Hall of Fame
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Lambeau Atrium
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1:30-3:00 p.m.
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A Major Sports Franchise and Local Government Roundtable
Moderator: The Honorable James J. Schmitt, Mayor, City of Green Bay
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Legends Club Room and MVP Private Boxes
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3:15-3:30 p.m.
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Break
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Legends Prefunction |
3:30-5:00 p.m.
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"The Making of a Sponsorship: What Do 'We' Really Need?"
Moderator: Kevin Steiner, SNC Alumnus 2010, St. Norbert College
Darren Rankin, VP, IMG Worldwide
Jack Sichterman, Founder, Great Big Circle
Craig Benzel, Director of Marketing and Corporate Sales, Green Bay Packers
Packers Sponsors
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Legends Club Room and MVP Private Boxes
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5:00-6:30 p.m.
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Cocktails and Networking (cash bar)
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North Balcony
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| 6:30-8:30 p.m.
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Keynote Dinner and Awards
Opening Invocation by:
Reverend James Baraniak, O.Praem.
"Sports Rights Fees: The Financial Engine of the Sports Business"
by Carl Vogel, Partner, SCP Worldwide, SNC Alumnus 1979
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Legends Club Room
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| 9:00-10:00 p.m.
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Film Festival
Winner Screening II
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Fort Howard Theatre, F.K. Bemis International Center |
| Day three: Friday, May 28, 2010 at St. Norbert College | Return to top |
| 7:30-8:30 a.m. |
Registration and Coffee |
Abbot Pennings Hall of Fine Arts |
| 8:30-9:30 a.m. |
Keynote Address:
"Sports and Race"
Emcee: Jessie Garcia, Sports Reporter and Anchor, WTMJ4, Milwaukee
Keynote: Kevin B. Blackistone, ESPN "Around the Horn" and Philip Merrill College of Journalism, University of Maryland
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Walter Theatre, Abbot Pennings Hall of Fine Arts |
| 9:30-9:45 a.m. |
Break |
F.K. Bemis International Center |
9:45-11:15 a.m.
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Concurrent Session III
Racial Issues in Sports I - Fort Howard Theatre
Session Chair: Kevin B. Blackistone, ESPN "Around the Horn" and Philip Merrill College of Journalism, University of Maryland
Changing the Game: Sporting Blackness in the Obama Era
Bryan Bracey, University of Massachusetts-Amherst
“I Do Not Want to Be the First to Break the Ice:” The Color Line in Big Ten Basketball, 1896-1963
Gregory Bond, University of Wisconsin
Stereotypes of African-American Quarterbacks in the NFL: The Case of Michael Vick
Wanda Little Fenimore, Randolph College
The Business of Sports - Cofrin 15
Session Chair: Eliot Elfner, Professor of Business Administration, St. Norbert College
The Intangibles of Professional Sport: How About Painting Green Bay Green?
Richard H. Burton, Syracuse University
Licensing Bodies, Manufacturers and Sports Retail: David versus Goliath Encounter the Consumer Paradigm Shift
Benjamin Goldman, National Sports Associates
Sports Communications I - Bemis 20ABCD
Session Chair: Jessie Garcia, Sports Reporter and Anchor, WTMJ4, Milwaukee
On the Bubble: An Agenda-Setting Study of ESPN and NCAA Men’s Basketball Tournament Bubble Teams
Scott Lambert, Southern Illinois University
Confronting the Canon: ESPN’s “Greatest Highlight” Contest and the Manufacturing of History
Ray Gamache, The College of St. Scholastica
Re-Examining Sport Consumption
Anthony Cavaiani, Wayne State University
Sports and Youth I - Bemis 114CD
Session Chair: Stephen Correia, Associate Professor of Education, St. Norbert College
Tackling Childhood Obesity with the Support of the Greg Jennings Foundation and other NFL Programs
Carolyn Schaeffer, St. Norbert College
Avoiding Criminal Liability for Coaching Decisions: Lessons Learned from Kentucky v. Stinson
David P. O’Brien, Drexel University
Raising Unselfish Kids in a Self-Absorbed World
Bill Gosse, TeamScore Inc
Philosophy and Ethics of Sports III - Bemis 114AB
Session Chair: Joel Mann, Assistant Professor Philosophy, St. Norbert College
Is Team Loyalty a Virtue?
Timothy Yenter, Yale University
Answering Lombardi: The Dialectic of Winning and Losing
Mark C.E. Peterson, University of Wisconsin – Washington County
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F.K. Bemis International Center and Austin E. Cofrin Hall |
11:15-11:30 a.m.
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Break
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F.K. Bemis International Center and Austin E. Cofrin Hall |
11:30 a.m.-1:00 p.m.
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Concurrent Session IV
Racial Issues in Sports II - Fort Howard Theatre
Session Chair: Kevin B. Blackistone, ESPN "Around the Horn" and Philip Merrill College of Journalism, University of Maryland
“Beat the Devil Out of BYU:” College Football and Black Power in the Mountain West, 1968-1970
Lane Demas, Central Michigan University
He Opened a Lot of Doors for Us: Burl Toler and City College of San Francisco
Christopher Kox, City College of San Francisco
Lombardi and Brown: Coaching beyond the Color Line
Russ Crawford, Ohio Northern University
Sports Communications II - Bemis 20ABCD
Session Chair: Jessie Garcia, Sports Reporter and Anchor, WTMJ4, Milwaukee
“A Crucial Catch:” Media, Breast Cancer & the NFL
Elisabeth Erickson, University of Iowa
Unsportsmanlike Conduct: An Image Repair Analysis of Elizabeth Lambert, New Mexico State University, and the NCAA
Jordan Compton, Southwest Baptist University
Injury Report: Mediated Images of Disability in American Football
R. Kyle Kellam, Wayne State University
Sports and Youth II - Bemis 114AB
Session Chairs: Christopher Meidl, Visiting Assistant Professor in Education
Tynisha Meidl, Assistant Professor of Education, St. Norbert College
Societal Issues in the Mirror of Sport: Using Sport to Teach Ethics, Critical Thinking and Inquiry
Robert Mertzman, University of South Florida
“Sports Are Good for Kids to See:” Parents’ Perceptions That Televised Sports Are Consistent With Their Values
Jerralyn Moudry, Wisconsin Lutheran College
The Pelaton Network: The Beginnings of a New Approach to Improving Youth Performance
Bob Biebel, St. Mary’s University
Philosophy and Ethics of Sports IV - Bemis 114CD
Session Chair: Joel Mann, Assistant Professor Philosophy, St. Norbert College
At Least Try to Win: Special Ethical Obligations in Professional Team Sports
Daniel Collins-Cavanaugh, Prince George’s Community College
The Quest for Perfection in American Sports
Jacob Goodson, The College of William & Mary
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F.K. Bemis International Center and Austin E. Cofrin Hall |
1:00-2:00 p.m.
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Conference Wrap and Buffet Lunch
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Sensenbrenner Memorial Union |
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- indicates keynote events
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For more information
 For additional information, please contact conference director, Kevin Quinn at
(920) 403-3447 or kevin.quinn@snc.edu.
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