There are many things you can proactively do to ensure your organization gets the positive attention it deserves. Positive promotion isn’t just about the events that you sponsor, it’s also how your organization presents itself to the public. Do you have a respectful reputation? Do you accomplish good things and feel as though you aren’t recognized for it? Have you let anyone know what you’re doing? To start with positive promotion, be sure to turn your annual reports in and let the community know what your group is doing for the local community.
If you want to have a successful event or fund raiser, successful campus promotion is definitely a huge ingredient. Following is a list of ideas and suggestions to assist in the planning of your promotion.
Advertising
Advertising--whether it’s a poster, flyer, or brochure--needs to be catchy and economical. Creativity often goes a long way in grabbing someone’s attention. When planning the promotion of your event or fund raiser, use some of these advertising guidelines:
- Appeal to both the emotions and intellect
- Be affirmative and brief
- Be economical, but not cheap
- Continually present a well-developed theme
- Attract attention, create interest, establish conviction, and promote a desire to participate
There are also a few things you should know regarding the publication and distribution of your advertising. Not being aware of these can slow down your publicity process or even stop it.
FREE Graphic Design Services
If your organization does not have a member who likes to design ads, LSI has a graphic designer available for your use—free! The graphic designer is an intern in the Department of Leadership, Service & Involvement, Campus Center Suite 330, x4023. The designer helps organizations with creative ideas, drawings, posters, flyers, and more. Although most work can be done within a few days, try to allow at least two weeks for your work to be completed.
Copy Center
The Copy Center copies your poster, flyer, letters, etc. Costs are dependent on the piece being copied. Usually the turnaround time is 1-3 days, so make sure to plan ahead. “Emergency” copy jobs cost more, so plan ahead. The Copy Center is located in the lower level of the Sensenbrenner Memorial Union. You can also call (x3286) for prices and turnaround time.
College Advertising and Posting Policy
The college enforces an advertising and posting policy. When developing and distributing your advertising, keep in mind the limitations within this policy; failure to do so could result in destroyed advertising. Inappropriate ads are removed without notice, and highly inappropriate advertising could bring negative attention and consequences to your organization. The posting policy includes flyers, banners, table tents, sidewalk chalking and outdoor displays. Following are the guidelines enforced on the St. Norbert College campus:
1. Publicity may not, by word or design, overtly or implicitly:
- promote violence, or the use of weapons, alcohol or drugs (educational materials about alcohol and drugs may be approved for posting);
- contain abusive language that targets individuals or groups;
- include personalized attacks on individuals;
- appear threatening;
- contain information reasonably perceived as offensive or insensitive to members of any religion, race, gender or ethnic group;
- contain information reasonably perceived as promoting stereotypes, e.g. of persons with disabilities, visible minorities, lesbians, gays, bisexual or transgender persons.
2. Information must contain the name and contact information (phone number, email address and/or postal address) of the sponsoring group or individual.
3. The event, time, place, and cost/price/donation (when applicable), must be stated.
4. Activities which are open to non-members of an organization may be publicized through general advertising media. Notificataion of a meeting or event that is only open to organization members is not permitted in public spaces.
5. The College reserves the right to remove without notice any form of publicity or information-sharing in violation of this policy or the above-stated guidelines.
6. Approval of any form of comunication does not imply endorsement, but indicates compliance with this policy and guidelines.
7. Concerns about this policy or the content of specific information being publicly shared on campus is to be directed to the Associate Dean for Student Development.
ALL items for posting must be stamped for approval in the Campus Center. Please bring items to the Information Desk and they'll be stamped within 24 hours.
Download the entire policy and procedures
here .
Posters not meeting these requirements are removed without notice.
Web Presence
Internet presence is becoming more and more expected these days. Perspective members often go to the online SNC student organization list (
www.snc.edu/studentorgs/) to see what’s available to them ... are you linked up?
Media Relations
Whenever your organization is planning a community event (with the exceptions of parties, socials, mixers...) you may wish to publicize the function off-campus. The SNC Media Relations Office will send out press releases to area newspapers and radio stations free of charge. In order to take advantage of this service, one of the facilitators of the event should write a brief synopsis of the event. Include the contact person’s name and phone number, and turn it into the Media Relations Office at least three weeks prior to the event. This service is available to recognized student organizations only.
Brainstorming Ideas
Promo Ideas
Newsletter
Mailing Lists
Word of Mouth
Sign of the Times
Calendar listings
City papers
Display ads
Classified ads
Features on community programs
Features on news shows
WSNC Radio
WSNC TV
Preview or teaser performances
Bumper stickers
Billboards
T-shirts
Buttons
Balloons
Table tents
Door hangers
Sidewalk chalk
Distribute records, tapes, photos
Campus Center marquees
Matchbooks
Discount coupons
Tie-in with Union promos
Bookmarks
Napkins
Table mats
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Poster and Flyer Distribution Points:
Campus bulletin boards
Residence halls
Outside kiosks
Faculty and staff mailboxes
Student mailboxes
Campus Center
Libraries
Chamber of Commerce
Hotels and motels
Local merchant’s windows
Recreation centers
Book stores
Music stores
Ethnic groups’ clubhouses
Senior citizens’ centers
Gas stations
Churches
Beauty parlors
Restaurants
Banks
Laundromats |