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James E. Harris

Assistant Professor of Business Administration - Marketing

B.S.B.A., Management, Villanova University 
M.B.A., University of Notre Dame 
Ph.D., Marketing, University of Illinois 

Programs: Business Administration

James Harris has been lecturing on marketing topics since 1996. Before that time he was a  marketing analyst for a major public-gaming supplier. As an additional point of background he has lived in several different cities across the U.S. and overseas.  Before coming to St. Norbert College he carried a professorship at the Nova School of Business and Economics located in Lisbon, Portugal.  

That particular M.B.A. program enjoys a strong partnership with the MIT Sloan School. While a member of the faculty at Nova SBE, Professor Harris earned a “Best Feature of the M.B.A. Program” designation. He has also served as an official Fulbright Scholarship Judge.

In terms of industry-specific experience, Professor Harris has had close associations with regard to food, construction and public-supplier industries. 

Research Interests
Prof. Harris specializes in consumer behavior and ways in which that those topics apply to marketing strategy.  His research interests deals with notions of socialization and social identity.

Specifically, the research areas includes topics pertaining to consumer illiteracy, market mavenism and taste demonstration (value expressive goods/services). Ongoing work deals mostly in the areas of consumer psychology. He has published work in such outlets as Journal of Marketing, Advances in Consumer Research, Journal of Consumer Marketing and Journal of Product and Brand Management.

BUAD 270 Marketing Concepts and Issues
BUAD 371 Sales Management
BUAD 374 Promotions Management
BUAD 375 Consumer Behavior
BUAD 494 Internship Seminar
BUAD 471 Marketing Management and Strategy
BUAD 523 Marketing Strategy, MBA Core
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