St. Norbert College
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February 2009

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A commitment to affordability

St. Norbert is taking a multi-media approach to get out the word on the increasingly important topic of financial aid – and on its own commitment to making a college education attainable for all students.

For the 2009-10 school year, the college will be offering more assistance in the form of academic scholarships and need-based financial aid than any time in its history.

As part of an aggressive campaign to educate college-bound high school students and their families, St. Norbert is producing a combination of print, web-based and radio information pieces covering an array of financial aid subjects.

“While private colleges at first glance might look more expensive, they often can give away bigger scholarships and more need-based aid than many public institutions,” says Bridget Krage O’Connor ’93 (Enrollment Management and Communications). “You might be surprised to learn that private college graduates can have less student indebtedness than their public counterparts. This is in part due to our four-year graduation guarantee. It doesn't take five years to get a St. Norbert degree.”

Higher education is still an exceptional investment,” O’Connor says. “Right now the general public doesn’t know how affordable private education can be, and our challenge is to change that perception.”

With the economics of education a higher priority for prospective college students and their parents than ever before, St. Norbert is taking proactive steps to communicate the affordability and value of a private education. Current initiatives include:
  • a public forum on college affordability Lt. Gov. Barbara Lawton will be the keynote speaker at this new event aimed at anyone wanting to know more about financing a college education in Wisconsin during the current economic times. The forum, focused on erasing fears about college affordability, will be held in the Bemis International Center on campus at 7 p.m. on Monday, March 2.
  • St. Norbert College: Great Values, Great Value This print piece to be mailed this month, will share good general advice about financial aid, including the types of aid available and an explanation of why submitting the FAFSA (Free Application for Federal Student Aid) is so important. The financial aid brochure walks students and their families through the timeline of the financial aid process, and how the results will play a role in their college decision.
  • This tool will also be available from the college web site for visitors to access. The information included is applicable for students looking to attend virtually any college in the U.S., but it also highlights the differentiating value points of a St. Norbert education.

    At St. Norbert more than 96 percent of students receive some type of financial aid and the average award is $18,000. Of all the full-time students who filed a FAFSA and qualified for aid this year, the average amount of financial assistance offered was $24,000.
  • a radio interview available as a podcast Sky Radio has taped a three-minute interview on the subject of financial aid with O’Connor, who heads the division responsible for admissions and financial aid. The audio clip will be broadcast through headphone access on American Airlines flights during the month of April, and US Airways flights in May and June.
  • In the interview, O’Connor challenges current perceptions on the affordability of a college education, and reminds listeners that despite the nation’s credit crises, student loans – especially those obtained through direct lenders such as St. Norbert – remain accessible.
  • an advertising campaign A campaign aimed at prospective students and their parents targets the Chicago and Twin Cities areas as well as northeast Wisconsin. Affordability messaging is now a component in all college advertising campaigns.
  • magazine focus A series of articles in the upcoming issue of the St. Norbert College Magazine, out March, will look at education and the economy.

Office of Communications

Phone: (920) 403-3557
Fax: (920) 403-4010

St. Norbert College • 100 Grant Street • De Pere, WI 54115-2099 • 920-337-3181
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