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Laura Lear

Marketing Consultant and Account Coordinator

B.B.A., University of Wisconsin-Milwaukee

Laura Lear joined the office of communications in early 2015 as the marketing consultant and account coordinator.

Laura works closely with the senior marketing strategist and the executive director of communications and marketing to develop, execute and measure marketing strategies and processes that support the institutional strategic plan and revenue goals of the college, as well as the effective use of its resources.

In addition, she is the lead liaison between the office of communications and units in need of marketing services. She assists internal clients with developing, executing and measuring the effectiveness of their marketing plans and projects.

Laura graduated with a bachelor of business administration degree (major in marketing, minor in journalism and mass communications) from the Lubar School of Business at the University of Wisconsin-Milwaukee. After graduating, Laura worked in communications and marketing for some local non-profits before spending more than seven years with a local advertising agency as a senior account executive.

In her free time Laura gives back to the community by serving the Women’s Fund of Greater Green Bay as a member of its executive board and chair of its marketing committee. In addition she volunteers with New Leaf Market Co-Op and fundraises annually for the Greater Green Bay YMCA. She enjoys running, camping, downhill skiing, riding on her husband’s Harley-Davidson motorcycle and spending time with their dog, a mix-breed rescue named Derby.

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