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There Is Strength in Numbers: The St. Norbert College Strategic Research Institute

The St. Norbert College Strategic Research Institute is a highly-respected source of data-driven insight. For businesses and nonprofits throughout the region and beyond, the institute provides the means to make strategically sound decisions on fundamental questions of opportunity, direction and growth.

In 2014, Nate Silver of the New York Times 538 Blog, rated the Strategic Research Institute in the top 10% of all 365 national polling organizations for pre-election accuracy. The SRI was also rated highly among all academic polling organizations and rated #1 in Wisconsin.

Established as the Survey Center by David Wegge, the Strategic Research Institute has greatly expanded its capabilities and its commitment to excellence in research under the leadership of current director Jamie Lynch.

The institute’s state-of-the-art methodology, responsive performance and uncompromising integrity have resulted in the steady acquisition of high-profile clients representing a broad spectrum of organizations.

The St. Norbert College Strategic Research Institute provides a wide array of social science research services, scalable to projects of any size. They include:

Business Research

  • Market research
  • Market feasibility studies
  • Location analysis
  • Net promoter score analysis
  • Customer satisfaction surveys
  • Employee satisfaction surveys
  • Advertising impact analysis
  • Message testing
  • Customer value analysis
  • Online panel development
  • Research management
  • Public relations research
Nonprofit Research
  • Referendum analysis
  • Community quality-of-life studies
  • Needs assessments
Other Services 
  • Economic impact analysis
  • Website usability analysis
  • Demographic analysis and projections
  • Omnibus surveys
The Institute’s Primary Research Competencies Are:
  • Survey research – online, mail, telephone (landline and cell), in-person
  • In-depth qualitative interviewing
  • Secondary data analysis
  • Statistical modeling
  • Focus groups