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St. Norbert College Alum Wins $100,000 Investment for Startup from AOL Co-Founder Steve Case

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From St. Norbert College, November 10, 2017
by Matthew Matuszak,, 920-403-3089

St. Norbert College alumnus Mark Hackl '89, founder and CEO of the Green Bay, Wis.-based startup Lanehub, was recently awarded a $100,000 investment from AOL co-founder Steve Case in a startup pitch competition called "Rise of the Rest" that toured Indianapolis; Columbus, Ohio; Ann Arbor, Mich.; and Harrisburg, Pa., in addition to its final stop in Green Bay in early October.

Hackl, the founder and CEO of Lanehub Incorporated, most recently directed Schreiber Food's transportation team and participated on the board of directors for the Food Shippers of America. He has more than 20 years of experience in the industry at Georgia Pacific, GENCO and Veriha, in addition to Schreiber Foods. Hackl, a 1989 alumnus of St. Norbert College, is coincidently a former roommate of newly-installed president of St. Norbert College Brian Bruess '90.

Launched in 2015, Lanehub is a strategic networking tool for transportation professionals that complements the sourcing process for shippers and the sales process for carriers. Already used by well-known customers Procter & Gamble and Nestlé, Hackl calls it the "social network for transportation" because of its goal of connecting businesses with the right companies to find complementary freight lanes and building long-term partnerships. Lanehub beat out seven other early-stage companies in the state of Wisconsin during the competition in early October.

The competition was part of the "Rise of the Rest" tour, organized by the venture capital firm Revolution, where Case is chairman. The goal of the tour is to highlight emerging innovation communities in parts of the country that are not known as "hotbeds" for tech startups. The eight finalists who gave pitches were selected from more than 100 applicants.

For more information, contact Mike Counter at 920-403-3089 or

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