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Marketing Services

We believe strongly in the mission of St. Norbert College and all that it has to offer students, the community and the world, and we want others to know about the value of the services our college provides.

To ensure that all communications directed to our key audiences benefit from consistent design and message, St. Norbert College has established a policy for the development and preparation of campus publications (print and e-publications). This policy applies to all campus publications that are prepared for prospective students and their families, alumni, friends of the college,  and parents.

Our Services
Image and Identity Development
Provide marketing and communications consultation to help campus partners develop identities and messages for their products and services that are consistent with the overall image and identity of St. Norbert College and that meet the needs and expectations of their audiences.

Strategic Marketing Consultation and Planning
Work with campus partners to develop effective marketing plans, campaigns and tactics that are consistent with their identity and appropriate for their selected audiences.

Print Marketing Communications
Provide on-message writing and identity-directed design for print publications, including booklets, brochures, postcards, direct mailers, posters, invitations, flyers and specialty publications.

Website Design and Content Development
Responsible for the overall design of the college website and maintenance of the web style guide. Provide content and design for the main home page and other high-level pages bound toward external audiences. Also assist in review, organization, content consultation, redesign and construction of websites to conform to the college's content-managed website.

Direct Marketing E-communications
Coordinate and provide copywriting and design for broadcast email and other e-marketing communications. Provide reports to campus partners to measure the effectiveness of their e-communications.

Social Media Consultation and Implementation
Set up and maintain institutional social media accounts including the St. Norbert College Facebook, Twitter, Flickr, Instagram, Pinterest, LinkedIn and YouTube sites. Provide consultation and aid in the implementation of other department and unit social media sites. Direct all paid social media activity for the college.

Video Production
Conceive and create video productions for St. Norbert College Magazine, the @St. Norbert e-newsletter and special college campaigns. 

Graphic Identity Development and Guidelines
Maintain master files for the college identity marks, including the college logo, presidential seal and the Green Knight identity system. Provide the identity style guide and answer questions about use of identity marks, trademarks and changes or customizations. Fulfill identity graphic requests and provide assistance to vendors and other users of identity marks to ensure quality and consistency.

College Stationery System
Maintain the college’s authorized and standardized stationery system including letterhead and a variety of envelopes,  which are ordered and printed through the Digital Print Center on campus.

College Business Cards System
Maintain the college’s business-card system. Business cards are ordered and printed through the Digital Print Center on campus.

Advertising and Media Purchasing
Coordinate segmentation and buying for print advertising and provide copywriting and design services to publication specifications. Also assist with broadcast media buying and message development.

Marketing Copywriting and Editing
Assist with writing bound for external audiences and editorial services for written material. Ensure that all marketing communications are accurate, credible, conform to St. Norbert College style and are free from error.

Photography Services
Provide photography services with in-house assistance when possible and help arrange for professional photographers as needed.

Contractor Management
Provide direction, negotiation and management for creative agencies, freelance writers, editors, designers and photographers.
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