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Course Catalog

Marketing Promotions

An introduction to promotions as an essential marketing function. This course studies promotional tools such as advertising, sales promotion and public relations in the context of both traditional and electronic platforms. Both the development of promotion strategies and their implementation through various media are covered. Prerequisites: BUAD 228, BUAD 270 or SSCI 224 or MATH 321.

Grade Basis: Letter Grade
Credits: 4.0