/ How do you find what you're looking for on the internet? Chances are you turn to Google or another search engine. Many companies use search engine optimization (SEO) and search engine marketing (SEM) strategies to improve high-quality traffic to their websites. By the end of this course, you'll understand the key principles of SEO and SEM. You'll also learn how to execute these techniques to help improve your visibility on search engine results pages. Prerequisite: BUAD 270
Grade Basis: Letter Grade
Credits: 3.0
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