/ This capstone course takes an analytical and a learning-by-doing approach to marketing with particular regard to strategic decisions. It deals with optimizing marketing management decisions by using quantitative tools. Among the issues covered are customer loyalty and relationship marketing, branding, product launch, pricing, promotion budgets, and customer-segment analysis. At the center of the course is the development of a hands-on semester project. Prerequisites: BUAD 228; BUAD 371 or BUAD 374 or BUAD 375.
Grade Basis: Letter Grade
Credits: 4.0
St. Norbert College adheres to all policies of non-discrimination on the basis of age, sex, gender identity, race, color, national origin, ancestry, sexual orientation, military or veteran status, marital status, disability, religion or any other characteristic protected by the current federal, state, and local statutes. Further, the college prohibits discrimination based on genetic information and non-job related arrest record or conviction records for employment purposes.
@2023 St. Norbert College