Marketing management

Marketing is essential to every business. It builds lasting relationships, shapes brand image, and drives revenue – with a strategic eye on future markets. Done well, marketing sparks meaningful connections that fuel growth.

Grounded in St. Norbert College’s Norbertine and liberal arts traditions, SNC’s marketing management major empowers students with market insight, communication skills and strategic thinking while emphasizing ethical leadership and responsible decision‑making to influence consumer behavior and inspire action.

A Bachelor of Business Administration degree in marketing management from SNC will equip you with the specific professional knowledge and competencies to participate across the entire process of bringing goods and services to market, including using data and analytics to guide strategic decisions.

While pursuing a marketing management degree, you'll enjoy exceptional opportunities for meaningful internships and career‑enhancing experiences, including real‑world, portfolio‑building projects with regional organizations.

If there’s one thing that SNC professors and instructors have in common, it’s a passion for teaching and sharing their expertise. You’ll also find them dedicated to providing personalized guidance that supports your academic and career aspirations. Discover the distinguished scholars you’ll be learning from.

Along the continuum from initial market research to promotion of products and services, you’ll find marketing professionals working in a variety of specialties. The work is rich and varied — and the career opportunities are robust.

Marketing management students regularly secure competitive internships and professional roles with organizations such as Sargento, PepsiCo, Schneider, Schreiber Foods, U‑Line and GE HealthCare, supported by close faculty mentorship and strong regional connections.Roles include: